As a part of our “marketing bli”… we sent out a special mailer to Friends and Family of the shop this week. (I wont call it a marketing BLITZ because one email blast only qualifies for the “BLI” in blitz.)
As a matter of course, due to the friends and family we keep, I was expecting some “feedback”. I was not disappointed.
Our friend Ron, ever clever, responds to the email by forwarding the email to his wife as follows:
“Here you go babe, pick one out and blow it up so you can hang it at the office for V-day. And a big thanks John and Nicole for providing such beautiful pictures.”
As you would expect a colorful exchange ensued via email.
While I applaud his creativity in expressing his undying affection and thoughtfullness for his beloved, I have to wonder if we haven’t lost sight on whats really important this Valentine's Day. For women, of course, it’s the Office Strut.
The Office Strut describes the activities that occur immediately following the phone call from the reception desk alerting you that there is a delivery for you. At that point you immediately rise from your chair, head held high, shoulders back, and strut to the front door to receive your “delivery”. Once the amazing delivery is retrieved, the “strut” continues back to your desk/cubicle/office/broom closet, proudly holding your flowers/chocolates/balloons to the envy of all other ladies/gentlemen in the office.
You’re the center of attention and EVERYONE knows that someone cared enough to let the world know that they were thinking of you. The rest of your day is spent answering inquiries and responding to the comments…”You got FLOWERS! … YOU got FLOWERS?...Who sent you FLOWERS?...Who sent YOU flowers?....etc., etc., etc. It’s all about YOU.
So to you (ahem) "gentlemen" out there…. Just send the flowers! Remember, the best part of giving can sometimes be the Thank You at the end of the day… ;)
Power to the Flower!
Nicole
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